Already very late to the party, FOX continues to prove that they don’t understand customer satisfaction. This time last year, you couldn’t watch all primetime television shows from the FOX website. Only a few were available, and you had to watch them on MySpace.com/fox.
This Fall season, FOX got their butts in gear and provided their own streaming video player on their own website. And guess what? You can FINALLY watch House MD online! Hurray!
But wait! There’s a catch! You can only watch House 8 days after it airs on television! WHAT?!?!?!? If you happen to miss the show’s original air date, you have to wait until one day AFTER the next week’s episode.
This is yet another network television company’s attempt to encourage you the viewer to watch the original airing. Which makes no real sense, since FOX can make money through online advertising before and in the middle of shows like every other television station online.
This is a case of not putting the customer first. FOX doesn’t care that you can’t afford TiVo. FOX doesn’t care that you have a family and a life where you can’t always sit in front of the boob tube. They want you to watch their show when it airs or they’re going to penalize you and make you wait.
The other major television networks take a maximum of 48 hours after television broadcast to post episodes online. Most are available the morning after.
So, FOX, are you going to start thinking about we the people? Or should we just accept that you think you can put us on hold and we won’t do anything about it?
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