Reading a book while cozy with a mug of coffee

Don’t Underestimate Your Readers

Don’t write what is obvious.

Eliminate all redundant words and phrases.

Your readers will still get your drift without any over-explanations.

EXAMPLE: The judge sentenced the thief to six years in jail.

BETTER: The judge sentenced the thief to six years.

EXAMPLE: The house was painted green in color.

BETTER: The house was painted green.

EXAMPLE: The whistle had too loud a sound.

BETTER: The whistle was too loud.

EXAMPLE: He was over two hundred pounds in weight.

BETTER: He was over two hundred pounds.

EXAMPLE: Each tire lasts for a predetermined number of miles when the car is driven.

BETTER: Each tire lasts for a predetermined number of miles.

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